Inspired by a little girl whose play sparked a big idea: that everyday play can help little minds grow in big ways.
The toddler years (1–3) are full of firsts. First words. First problem-solving attempts. First glimpses of independence. During this stage, children learn best through free, hands-on exploration, discovering the world at their own pace. Not through pressure or over-structured routines, but through play that gently builds skills and reveals their unique personality along the way. Blocks stacked with determination, books flipped with curiosity, puzzles attempted again and again, big growth happens in these small moments.
We created
LOOSH to support that growth and to make life simpler for parents.
Our toys are thoughtfully curated to
nurture fine motor skills, problem-solving, language, sensory discovery and emotional growth while also feeling
calm and beautiful in your home.
And because modern parenting already comes with enough noise, we focus on reducing the mental clutter around toy selection. Instead of overwhelming you with endless options or rigid, cookie-cutter play boxes based strictly on age brackets, we give you flexibility. You can shop by development goal, age, or use case — and clearly understand what each toy supports and why it matters.
Less noise. Less overwhelm. More meaningful moments.
Meaningful play, made simple.
Our collection is shaped by a clear philosophy about how toddlers learn best.
Toddlers grow through exposure — to different textures, materials, movements, and ideas.That’s why we prioritise variety. Wood, silicone, fabric, paper. Toys that stack, twist, roll, balance and build.. Each material and interaction strengthens a different pathway in the brain.
We also believe variety applies to how children learn. While many brands focus strictly on one pedagogy (curriculum), we take a blended approach. Montessori principles. Open-ended play. Sensory learning.Practical skill-building. Because no single method suits every child and development isn’t one-size-fits-all.
The broader the exposure, the clearer it becomes what your child is naturally drawn
Real learning happens in focus.
We intentionally avoid overstimulating toys. No flashing lights, loud sounds, or passive entertainment. Instead, we prioritise toys that invite interaction and focus.
We also believe in toy rotation. Fewer toys available at one time encourages deeper engagement, longer concentration, and more creativity. When everything isn’t competing for attention, children explore more meaningfully.
Development thrives in the space between “too easy” and “too hard.” Small challenges build resilience.
For each age range, we curate a mix of moderate and gently challenging toys. Some build confidence through repetition and mastery. Others stretch coordination, logic, or patience just enough to encourage growth.
The best toys don’t have one outcome.
A set of blocks can begin as simple stacking, evolve into colour sorting, and later become imaginative storytelling.
We prioritise toys that grow with your child — not toys they outgrow in weeks.
The years between one and three are a powerful window of rapid development. Growth happens in progression — from exploration to intention, from imitation to independence.
Below is how development typically unfolds. While these milestones offer helpful guidance, every child develops in their own rhythm. Many toddlers surge ahead in one area while moving more gently through another — and that balance is not only normal, it’s part of what makes them uniquely themselves.
Encouraging little hands to push, pull, grasp, and twist — building strength, coordination, and the foundations for writing, feeding, and independence.
Around 12–18 months: Whole-hand grasping and releasing, pushing and pulling objects, flipping pages, early stacking attempts, tactile exploration through repetition.
Around 18–24 months: More controlled stacking, turning pages individually, twisting lids and knobs, developing a pincer grip (thumb and forefinger).
Around 2–3 years: Taller balanced towers, threading large beads, refined hand control, using both hands together with strong coordination (one stabilising while the other manipulates).
Nurturing young minds as they explore, build, and solve — boosting creativity, confidence, and critical thinking.
Around 12–18 months: Exploring cause and effect (learning that actions create reactions — drop the spoon and it falls; press something and it moves), developing object permanence (understanding objects still exist when hidden), simple shape sorting, placing objects inside containers and removing them again.
Around 18–24 months: Completing simple puzzles (understanding part-to-whole relationships), sorting by colour or size, beginning matching and early memory skills.
Around 2–3 years: More complex puzzles, recognising numbers and colours more consistently, building intentional structures, creating roads, sequences, and simple plans within play.
Supporting communication begins long before full sentences. Language flourishes through repetition, interaction, shared play and storytelling.
Around 12–18 months: Naming familiar objects, responding to simple words, pointing to pictures in books.
Around 18–24 months: Rapid vocabulary growth, two-word phrases emerging, recognising some letters visually, beginning purposeful scribbles.
Around 2–3 years: Simple storytelling, describing what they see, following short narratives, expanding imaginative language during play.
Fostering imagination, empathy, and self-expression by understanding emotions and learning to play with others
Around 12–18 months: Parallel play (playing beside others), strong emotional expression, beginning imitation.
Around 18–24 months: Early turn-taking (with support), emerging role-play (feeding dolls, pretend cooking), growing awareness of others.
Around 2–3 years: Cooperative play beginning, naming basic emotions, developing early regulation skills, expanding imaginative play scenarios.
Encouraging exploration of the world through senses to strengthen coordination, focus, and neural development.
Around 12–18 months: Exploring textures through squeezing, banging, transferring objects between hands.
Around 18–24 months: Scooping, pouring, pressing, rolling, repetitive sensory experimentation.
Around 2–3 years: Longer periods of focused sensory play, combining materials creatively.
Pasta Bottle Shake
- Sit on the floor with your toddler and show them how to drop dry pasta into an empty plastic water bottle. Let your toddler add pasta until the bottle is partially filled, then close the lid tightly and shake, roll, and explore the sound together.
- Optional: If you have two bottles, you can fill one yourself and let your toddler follow your actions with the second.
- What you need: 1–2 empty plastic water bottles with lids, Dry pasta (choose larger pieces that your toddler is comfortable handling)
Bottle Bowling
- Line up empty plastic bottles on the floor like bowling pins. Knock them down using any ball you have on hand, or try an alternative such as sliding a book across the floor, rolling a plastic bottle filled with pasta, or gently pushing a cushion toward them.
- Reset and repeat. Optional: For added visual and sound interest, try filling the bottles with different materials (for example: tissue paper, pasta, lentils, or spinach leaves).
- What you need: 3–4 empty plastic bottles, ball or book or pasta-filled bottle or cushion
Laundry Toss
- Place a laundry basket a short distance away and hand your toddler socks or small clothing items one at a time. Encourage them to drop or gently toss each item into the basket.
- What you need: Laundry basket, socks or small clothes
Tray On, Tray Off
- Place a tray on the floor and arrange a mix of sealed household items on top. While your toddler sits on the floor, let them move the items off the tray and place them back on, one at a time.
- What you need: Tray, sealed cans or jars, sealed pantry or freezer items (e.g. frozen fruits or vegetables), toddler-safe kitchen items
Busy Wallet
- Fill a wallet with old loyalty cards, hotel key cards, photos, pretend money, anything else you have on hand. Let them explore the wallet, opening and closing zips/buttons, takings things out and putting them back in.
- What you need: Wallet, loyalty cards, pretend money/scraps of paper
Veggie Box In & Out
- Fill a box with sturdy vegetables like potatoes or onions. Tip the box over once so the vegetables roll around the floor, then show your toddler how to place them back into the box and dump them out again.
- What you need: Box, potatoes or onions
Spoon Transfer
- Place dry cereal or pasta in one bowl and an empty bowl beside it. Demonstrate scooping with a spoon and transferring items between bowls.
- What you need: Two bowls, spoon, dry cereal or pasta (size and style your toddler is comfortable with to avoid choking hazards)
Laundry Basket Ride
- Place your toddler inside a laundry basket and gently drag them across the floor while holding the sides. If the basket allows and your toddler is sitting steadily, you can tie a long cloth (like a bedsheet) or sturdy string to the basket to pull it more easily.
- What you need: Laundry basket, optional bedsheet or string, clear floor space
Paper Rip & Drop
- Offer scrap paper such as receipts, used printer paper, or junk mail. Show your toddler how to tear it into pieces and drop them into a container (e.g. bowl, empty trash can, any bag or tote you have handy). Different paper textures add sensory interest.
- What you need: Scrap paper, container or bag
Nursery Rhymes and Actions
- Play nursery rhymes and act out with actions. Great starter nursery rhymes include “It’s Time to Stand Up”, “Head Shoulders Knees & Toes”, “One Little Finger” and “I’m a Little Teapot”.
- What you need: No materials needed
Laundry Sorter
- Spread laundry on the floor and help your toddler sort items into simple categories like shirts, pants, and socks.
- What you need: Laundry
Tupperware Open & Close
- Provide containers with lids and show your toddler how to open each one and close it again, pressing until it clicks shut. Using containers that vary in size, color, or locking mechanism adds interest.
- What you need: Containers with lids (varied types)
Washcloth Fold or Roll
- Lay washcloths flat and demonstrate how to fold one (either rolling into logs or folding in half or quarters). Let your toddler practice. Demonstrate one option only to start. Once they’ve practiced and are comfortable, demonstrate the second option.
- What you need: Washcloths
Sink Toy Exploration
- Sit your toddler on the side of the sink (or place them in a learning tower) and let them explore safe items under shallow running water. Offer items like a whisk, pacifier, washcloth, spoon, wooden or steel spatula, or silicone toy. Avoid items like cups or bowls if you want to minimize pouring and mess.
- What you need: Sink, safe utensils/toys
Cup Fill Station
- Set up at least two cups in the sink or tub and let your toddler pour water between them, exploring filling and emptying.
- What you need: Two or more cups, water
Shoe or Sock Pair Hunt
- Scatter shoes or socks on the floor and help your toddler find matching pairs and place them together. For added complexity, scatter both shoes and socks and ask them to first separate into their categories before finding the respective pairs.
- What you need: Shoes or socks
Indoor Path Adventure
- Create a path by lining sofa cushions on either side and placing books or pillows along the middle. Invite your toddler to drive toy cars, walk a stuffed animal, or carefully walk themselves across the path.
- What you need: Sofa cushions, books or pillows, toys
Drawer Treasure Fill
- Open a low drawer and let your toddler place baby-safe household items inside, then remove them again.
- What you need: Low drawer, baby-safe items (wooden spoons, silicone spatulas, potholders, small boxes)
Snack Games
Choose one of the following during snack time:
- Snack Sort: Provide your toddler with a bowl of mixed snacks (e.g. toddler-friendly cereal, biscuits, pieces of cheese) and empty bowls. Demonstrate and encourage your toddler to sort the mixed bowl into single-snack bowls using the empty bowls.
- Water Snack Bowl: Place chopped fruit in a large bowl of water and let your toddler pick pieces out. For added difficulty, encourage them to use a utensil such as a spoon, fork, or safe kitchen tongs.
- Peel Together: Let your toddler help peel a banana or orange as part of preparing their snack.
What you need: Snacks, bowls, fruit, optional utensils
Size Order (Fruit or Toys)
- Put together an assortment of fruit or toys and support your toddler in arranging them from largest to smallest. Emphasize size words and comparisons as they work.
- What you need: Fruits or toys of different sizes
Build a Bridge
- Use books or boxes as supports and place a flat item (cutting board, baking tray, or sturdy book) across the top. Let your toddler walk toy figures or stuffed animals across the bridge.
- What you need: Books or boxes, flat sturdy item, toy figures or stuffed animals
Pattern Play
- Pick 2–3 types of items (e.g. socks, blocks, spoons). Create a repeating pattern in one row. Place extra items nearby so your toddler can either copy the pattern underneath or continue it forward.
- What you need: Repeating household items (at least 8 total)
Build-a-Home
- Provide blocks, boxes, cushions, or books and invite your toddler to build a “home” or “house” for a toy or stuffed animal. Encourage them to decide where things go and who lives inside.
- What you need: Blocks, boxes, cushions, or books; toy or stuffed animal
Guided Treasure Hunt
- Show your toddler three toys. Ask them to close their eyes while you hide the toys around the room. Let them open their eyes and give simple clues until each toy is found.
- What you need: Three toys
Clean-Up Challenge
- Challenge your toddler to put toys away before a short song or timer ends.
- What you need: Toys, music or timer
Post-it Play
Use a pack of post its in a variety of ways. Examples:
- Give your toddler post-its and give them simple cues and challenges to follow, e.g. stick one on the sofa, stick one on the biggest chair in the room, stick one on the white rug, line them up vertically or horizontally
- Guide your toddler to place them on specific parts of the body (yours or theirs) – you can opt for one step instructions (“Place on your nose”) or two step instructions (“Place the pink sticky note on your toes”)
- Put a mix of different colors of post-its around the room or the house. Ask your toddler to find them and place them on the wall organized by colors. At the end you’ll have a great square/rectangle of post-its organized by color.
What you need: Post-it notes
Sorting Station
- Place a mix of household items on the floor and set up two or three containers. Ask your toddler to sort items by type (soft/hard, kitchen/non-kitchen, toy/not-toy).
- What you need: Mixed household items, containers
Story Builder
Line up 3–4 toys. Start a simple story, such as:
- “Two animals meet and go to the park.”
- “These friends get lost.”
- “One toy runs away.”
Ask prompts like: What happens next? Who helps? How does it end?
What you need: 3–4 toys